MOG launches free service

On-demand music streaming site MOG has launched a free of charge, ad-supported version of the service, the business introduced today, delivering utilization of its 11 million-song catalog in compliance getting a specific user's capacity to make the most of social networking. While clearly a try within the bow to Spotify -- formerly really the only on-demand service use a free option on these shores -- the completely new MOG service, named FreePlay, is simply as notable for implementing a videogame-like model to discover real existence rewards. When clients register, they'll search for a "vehicle's vehicle's gas tank" concerning the upper-left corner in the page, denoting simply how much free music remains at hands. To refill the "tank," clients could make playlists, share music via Facebook or refer pals. In line with its game-like system (the business employed personnel within the videogame world and recently changed into an HTML 5 interface), you will notice "Happy easter time !" a part of the service, giving more music for surprise reasons. According to company Boss David Hyman, "Tastemakers and influencers can easily get yourself a amount of free on-demand music'' through consistent engagement. Spotify dabbled such virality rewards throughout its This summer time beta launch, giving invites using the Klout Perks platform, but MOG might be the very first music intend to systematize these to this degree. FreePlay will probably be ad-free for your first couple of several weeks. MOG's two unlimited paid out subscription tiers remain unchanged. Contact the number newsroom at news@variety.com